Mum’s Little Sudocrem

Some good news…

All Mums want for Mother’s Day is a nice lie-in

This Mother’s Day is taking place under extraordinary circumstances, it can’t be denied. With many families making the choice to stay indoors and self-isolate starting this week, nipping out to find a gift isn’t quite so simple. Fortunately, new research has shown that UK Mums aren’t actually fussed about expensive presents.

According to a study conducted by British skincare brand, Sudocrem, it’s the little things that count when you’re showing Mum you care. Gestures like letting her sleep in a little longer, watch a film she likes, or have a soak in the tub can be worth their weight in gold.

Of the 1,000 mums who were surveyed, 94% said they would love 8 hours of sleep this Mother’s Day, 80% said a long bath would be wonderful and 51% suggested a lock on the bathroom door. A further 66% said they would love a personalised gift and 47% said they would enjoy not having to share their stuff for a day. An hilarious 63% of mums also said that they would appreciate a pelvic floor for Mother’s Day.

What do figures like this show us? Being a mum is tough and having a baby can mean waving goodbye to luxuries like personal space, privacy and a good night’s sleep. Showing your appreciation for mum can sometimes be about putting yourself in her shoes. 77% of the women surveyed said that they’d really appreciate some adult conversation this Mother’s Day – it’s an easy gift, easy on the wallet too.

 Taking inspiration from real mums, this year Sudocrem have created “Mum’s Little Sudocrem”, a limited-edition pot that can be purchased in Boots and Tesco. If you want to design your own, it’s also possible to use the personalised Sudocrem portal.

Alice Bamford, Sudocrem brand manager commented, “Personal space becomes a luxury when you’re a parent and even more so over the next few months. Mum’s Little Sudocrem is a pot just for mums to use, away from sticky fingers.”

From the makers of Britain’s favourite nappy cream, Mum’s Little Sudocrem can be used for a variety of things. Whether it’s to soothe dry patches of skin, an annoying spot, shaving irritation, or even dry hands from too much hand sanitiser! Whatever the need is, this little pot of soothing magic cream, made especially for mums, is your bit of “ahhhhh”…                                                                                         

*post in collaboration